Latinos have become the new niche market for the NFL, with a skyrocketing Hispanic audience quietly emerging as one of the reasons for the game’s continuing unbridled success. In 2012, the NFL attracted a record number of Hispanic viewers, and Super Bowl XLVII drew in nearly 10 million Latino viewer ages 12 and up, according to Nielsen statistics.
Those numbers are even higher this season.
“Without overstating our role, there is a role the NFL can serve in terms of being a bridge to American culture,” says Peter O’Reilly, the NFL’s vice president of fan strategy and marketing.
“The NFL is such a strong American passion and a badge of