Op-Ed: How the Koch Brothers Plan To Target Latino Voters

Photo credit: pfaw.org

Photo credit: pfaw.org

 Michael Keegan
People for the American Way

 

Late last month, news broke that the network of political organizations tied to Charles and David Koch was developing plans to spend nearly a billion dollars in the 2016 elections.

Given that unprecedented investment, it’s essential to understand precisely what the Kochs and their front groups are doing. Yesterday, People for the American Way released a new report exploring one of these groups: the Libre Initiative, which aims to win over Latino voters for Republicans.

With much of its funding coming from the Kochs, Libre has the resources it needs to try to run an aggressive campaign aimed at making …

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Latino Consumers Are In Demand – New Beers Introduced To Chicago’s Latino Population

 

Blue Moon's Cinnamon Horchata  Photo credit: www.latintimes.com-

Blue Moon’s Cinnamon Horchata
Photo credit: www.latintimes.com-

Blue Moon’s Cinnamon Horchata Ale, scheduled to arrive at retailers next week, is the brewery’s first product aimed at the Hispanic market, which is developing a taste for craft beer. Hispanics, whocomprised about 17 percent of the U.S. population in 2013, according to U.S. Census figures, are an increasingly important market to brewers.

According to consumer research firm Technomic, 43 percent of Hispanic consumers order craft beer in restaurants or bars at least once a month, and 31 percent drink craft beer at home. Those figures mirror the general population. Frequent craft-beer buyers skew toward Hispanic consumers, who will “undoubtedly continue …

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